There are some techniques which should be followed while doing Search Engine Optimisation for your business. When you follow them effectively you will be able to earn good revenues from your site. Following are some of the on page optimisation techniques which should be considered:
Title Optimisation
Title of the site is the most important part which is necessary for optimisation. Title can be as short as you want but should briefly describe about your site because Title tag is what indexed in search engines at first. You should include, name proper keywords, your 1800 toll free contact number in your title tag. The reason behind including your number is it makes the site look professional which is very important.
Meta Tag Optimisation
Using proper keywords in Meta tags like how you use in title of the site will also help in optimisation.
Link Optimisation
Optimisation of internal and external links is very important so use proper anchor text while linking to other sites.
Image optimisation
If you have too many images in your site then you need to optimise them also since it is not possible to read all the images individually by search engines. Add keywords in the image names for better visibility.